THE REEF Playacar Resort (Leading Vacation Club)Timeshare COMPLAINTS
The Reef Playacar Resort & Spa, Leading Vacation Club, The Reef Coco Beach, The Reef 28

- Legal Name:
- Inmobiliaria Kasamarina S.A. de C.V.
- Resort sales locations
- Playa del Carmen
- Rental Companies:
- Elite Guest Circle & Strategic Marketing Solutions
Legal name
Inmobiliaria Kasamarina S.A. de C.V.
Sales locations
Playa del Carmen, Quintana Roo, Mexico
Rental companies
Elite Guest Circle & Strategic Marketing Solutions
Location
Situated in the Playacar community of Playa del Carmen, within walking distance of Playacar Beach and approximately 2 km from Quinta Avenida
The Reef Resorts operate under the Leading Vacation Club program across multiple properties in Playa del Carmen. While each resort offers a distinct experience—from the family-friendly jungle-like setting of Playacar to the adults-only urban chic of The Reef 28—a common thread runs through guest feedback: aggressive timeshare sales tactics that often overshadow the properties' genuine attractions.
One of the most recurring issues across all Reef properties involves the cancellation period. Mexican law grants buyers a five-day grace period to cancel a timeshare contract; however, numerous complainants state this right is never mentioned during sales presentations. Some sales representatives have even claimed there is no grace period at all—only for buyers to discover after returning home that they had five days to cancel, a period that had already elapsed. Sales staff have also been known to assert that "Saturday" counts as a business day in Mexico, which is not accurate under relevant consumer protection laws.
Another common complaint relates to trade-in promises. Salespeople frequently offer to "trade in" a buyer's existing timeshare, referring them to a resale or rental company to sell their old timeshare to help pay off the new purchase. In practice, these third-party companies often fail to deliver any results, leaving the consumer stuck with multiple timeshare memberships.
The Reef Resorts do not have a Better Business Bureau page, nor does the Leading Vacation Club. Trustpilot ratings for The Reef Resorts reflect a mixed reputation, and aggregate scores on platforms like Yelp (2.5 stars) for The Reef Playacar include numerous 1- and 2-star reviews.
The reef phone:
Phone: +52 98 48 73 41 20
Fax: +52 98 48 73 20 01
Toll free number
USA : 1 866 384 3656
Mexico : 01 800 714 0220
To receive more information about The Reef Playacar and Leading Vacation Club timeshare complaints and how to cancel it, send a WhatsApp to +52 333 239 6589, fill in the form in the contact section or call us at +1 714 277 3662.
Reef Playacar/Leading Vacation Club Complaints
Below, we have a forum where members of The Reef Playacar/Leading Vacation Club share their experiences with the timeshare resort. The staff at Mexican Timeshare Solutions has no influence over the claims, complaints, and comments posted by users.

This outfit use a Marketing company who offer to sell your existing Timeshare to ready buyers in exchange for weeks at The Reef at an attractive rate. Once you have signed up you will find that no such buyers exist and you will be stuck with yet another Timeshare. It´s a SCAM....avoid like the Plague!
They are a scam. The sellers will feed you with all kind of lies to make you sign.
after seeing so many complaints about them, are looking to join a class action suit against them.
I lost 268.00 they lost a potential real customer.Their loss!
I called back immediately to the number they gave me and of course it was a recording that "someone would be with me shortly" WRONG...
they never told me about my 5 days, now i don't know what to do, how can i cancel it?
can someone provide some information about how profeco works??
they told me i didnt have to pay trhe fees, but i still paying it.. and it's super expensive!!
I own a timeshare but the monthly payments have become a burden and I wish to get rid of it. Two years ago, I contacted a real estate company in an effort to sell the timeshare. They collected fees related to valuation of the property etc., but to date it has not been sold. My question is: what happens if I simply stop paying? Can I get into legal, financial/credit problems by doing this. I don't care if I lose what I have already invested, I just don't want to keep paying. Grateful for any informed advice.
I DON'T KNOW IF I WAS THE ONLY PROPERTY OWNER WHO WAS NOT TO HAPPY WITH HIS TIMESHARE.THERE WAS ALWAYS A NEW EXCUSE TO USE MY OWN WEEKS