THE REEF Playacar Resort (Leading Vacation Club)Timeshare COMPLAINTS
The Reef Playacar Resort & Spa, Leading Vacation Club, The Reef Coco Beach, The Reef 28
- Legal Name:
- Inmobiliaria Kasamarina S.A. de C.V.
- Resort sales locations
- Playa del Carmen
- Rental Companies:
- Elite Guest Circle & Strategic Marketing Solutions
Legal name
Inmobiliaria Kasamarina S.A. de C.V.
Sales locations
Playa del Carmen, Quintana Roo, Mexico
Rental companies
Elite Guest Circle & Strategic Marketing Solutions
Location
Situated in the Playacar community of Playa del Carmen, within walking distance of Playacar Beach and approximately 2 km from Quinta Avenida
The Reef Resorts operate under the Leading Vacation Club program across multiple properties in Playa del Carmen. While each resort offers a distinct experience—from the family-friendly jungle-like setting of Playacar to the adults-only urban chic of The Reef 28—a common thread runs through guest feedback: aggressive timeshare sales tactics that often overshadow the properties' genuine attractions.
One of the most recurring issues across all Reef properties involves the cancellation period. Mexican law grants buyers a five-day grace period to cancel a timeshare contract; however, numerous complainants state this right is never mentioned during sales presentations. Some sales representatives have even claimed there is no grace period at all—only for buyers to discover after returning home that they had five days to cancel, a period that had already elapsed. Sales staff have also been known to assert that "Saturday" counts as a business day in Mexico, which is not accurate under relevant consumer protection laws.
Another common complaint relates to trade-in promises. Salespeople frequently offer to "trade in" a buyer's existing timeshare, referring them to a resale or rental company to sell their old timeshare to help pay off the new purchase. In practice, these third-party companies often fail to deliver any results, leaving the consumer stuck with multiple timeshare memberships.
The Reef Resorts do not have a Better Business Bureau page, nor does the Leading Vacation Club. Trustpilot ratings for The Reef Resorts reflect a mixed reputation, and aggregate scores on platforms like Yelp (2.5 stars) for The Reef Playacar include numerous 1- and 2-star reviews.
The reef phone:
Phone: +52 98 48 73 41 20
Fax: +52 98 48 73 20 01
Toll free number
USA : 1 866 384 3656
Mexico : 01 800 714 0220
To receive more information about The Reef Playacar and Leading Vacation Club timeshare complaints and how to cancel it, send a WhatsApp to +52 333 239 6589, fill in the form in the contact section or call us at +1 714 277 3662.
Reef Playacar/Leading Vacation Club Complaints
Below, we have a forum where members of The Reef Playacar/Leading Vacation Club share their experiences with the timeshare resort. The staff at Mexican Timeshare Solutions has no influence over the claims, complaints, and comments posted by users.
I was lured by a gentleman Sergio and a Canadian Hockey Player,, 22 k later a load of useless paper work we realized 2 years later that it is indeed a scam we stayed once since our purchase and it still cost equivalent to going down the street.. Ive learned a valuable lesson and now understand that these people who run the business there are all mean hearted and cheats,, How they sleep at nite Im not sure.. I will do my damness to discourage business there,, Can anyone recommend how i can start to go about recovering some losses.. As for the Canadian Hockey Player he will get a visit from BB Billy on a return to Canada,, its worth the extra 5K
Stop giving your week to them and find other options!
On 6/15/2011 promised to sell my timeshare and stay in contact. Never happen.
I have been a lot of places and been to a lot of cheap hotels and I do not know how this hotel is legal.
Nobody told us we couldn't exchange it until a year later after paying our first maintenance fee (which by the way keeps going up and up every year!).
We just purchased with reef playacar resort. We asked the salesperson why he wanted to pay double for our Mayan timeshare, and he responded that it was a mutual investment. The reef was going to benefit by only paying a very low % when renting to golfers instead of paying the 30% tax. We were going to make money by renting out two weeks for $2000 each minus $49 dlls. We signed on 09/27/13. Please give us advise on how to cancel.
I was in Playa del Carmen and was conned into giving the Mayan Palace time share a cr. card payment of $1825. They said they would sell my timeshare in Floria and I would have 3 weeks of timeshare and they would use 2 wks. and those 2 wks. would pay for my one week. I have not received anything. I am 72 years old and just finished my third cancer treatment and I have what has been diagnosed as "chemo brain" which made me mentally impaired.
The Reef's vacation club sales staff very experienced cons. THe concierge, Jaime, acted like our best friend. We felt obligated to him to hear the sales pitch. Roberto was so low key and charming that we didnt realize we were being scammed. Even after Aaron put his hard sell on us we felt like it all made perfect sense based on the information they gave us. It wasnt until our drive home from the airport that I had internet access and started researching it and realized...if it sounds too good to be true it probably is! We thought we only would have to pay $999 for this but after reading the paperwork in detail we committed to paying $12,000. Fortunately we were still within the 5 days (even though we signed a form stating the 5 days were waived...that is illegal) and we canceled by email and certified mail. the resort and the rest of the staff were really great but the timeshare scam was very professional and easy to fall for!!!
We go to Mexico almost every year, we go a little further south and stay in Playa del Carmen, actually Playacar just south of PDC, which you might find slightly more appealing if you are not into the party scene. We changed from Cancun to PDC years ago when we got a little older. PDC has a variety of all inclusives and smaller boutique resorts depending on what you are looking for.
Lots of people will call out to you when walking down major streets, we just ignore them. Arrange for your transfer to your hotel before you get there (we use Best Day but there's a range of legitimate operators), walk through the airport without stopping to talk to anyone who says "need a ride" or "what are you looking for". The transfer companies have to stand outside the airport and they will be holding up a sign with the name of your company
If someone offers you an excursion for free, it's a time share presentation. If the price sounds too good to be true, probably a time share. You can book excursions at your hotel through the rep, you can book them online, I've even booked them at a travel agency in PDC. But just not with the guys who are calling out to you from store fronts.
Don't let this put you off traveling to Cancun or PDC, as long as you are aware of it and know what to avoid, the time share people are harmless. And they crack me up when they yell out "hey honeymooners" to those of us who've been married for a pretty long time.
We go to Mexico almost every year, we go a little further south and stay in Playa del Carmen, actually Playacar just south of PDC, which you might find slightly more appealing if you are not into the party scene. We changed from Cancun to PDC years ago when we got a little older. PDC has a variety of all inclusives and smaller boutique resorts depending on what you are looking for.
Lots of people will call out to you when walking down major streets, we just ignore them. Arrange for your transfer to your hotel before you get there (we use Best Day but there's a range of legitimate operators), walk through the airport without stopping to talk to anyone who says "need a ride" or "what are you looking for". The transfer companies have to stand outside the airport and they will be holding up a sign with the name of your company
If someone offers you an excursion for free, it's a time share presentation. If the price sounds too good to be true, probably a time share. You can book excursions at your hotel through the rep, you can book them online, I've even booked them at a travel agency in PDC. But just not with the guys who are calling out to you from store fronts.
Don't let this put you off traveling to Cancun or PDC, as long as you are aware of it and know what to avoid, the time share people are harmless. And they crack me up when they yell out "hey honeymooners" to those of us who've been married for a pretty long time.