THE REEF Playacar Resort (Leading Vacation Club)Timeshare COMPLAINTS
The Reef Playacar Resort & Spa, Leading Vacation Club, The Reef Coco Beach, The Reef 28
- Legal Name:
- Inmobiliaria Kasamarina S.A. de C.V.
- Resort sales locations
- Playa del Carmen
- Rental Companies:
- Elite Guest Circle & Strategic Marketing Solutions
Legal name
Inmobiliaria Kasamarina S.A. de C.V.
Sales locations
Playa del Carmen, Quintana Roo, Mexico
Rental companies
Elite Guest Circle & Strategic Marketing Solutions
Location
Situated in the Playacar community of Playa del Carmen, within walking distance of Playacar Beach and approximately 2 km from Quinta Avenida
The Reef Resorts operate under the Leading Vacation Club program across multiple properties in Playa del Carmen. While each resort offers a distinct experience—from the family-friendly jungle-like setting of Playacar to the adults-only urban chic of The Reef 28—a common thread runs through guest feedback: aggressive timeshare sales tactics that often overshadow the properties' genuine attractions.
One of the most recurring issues across all Reef properties involves the cancellation period. Mexican law grants buyers a five-day grace period to cancel a timeshare contract; however, numerous complainants state this right is never mentioned during sales presentations. Some sales representatives have even claimed there is no grace period at all—only for buyers to discover after returning home that they had five days to cancel, a period that had already elapsed. Sales staff have also been known to assert that "Saturday" counts as a business day in Mexico, which is not accurate under relevant consumer protection laws.
Another common complaint relates to trade-in promises. Salespeople frequently offer to "trade in" a buyer's existing timeshare, referring them to a resale or rental company to sell their old timeshare to help pay off the new purchase. In practice, these third-party companies often fail to deliver any results, leaving the consumer stuck with multiple timeshare memberships.
The Reef Resorts do not have a Better Business Bureau page, nor does the Leading Vacation Club. Trustpilot ratings for The Reef Resorts reflect a mixed reputation, and aggregate scores on platforms like Yelp (2.5 stars) for The Reef Playacar include numerous 1- and 2-star reviews.
The reef phone:
Phone: +52 98 48 73 41 20
Fax: +52 98 48 73 20 01
Toll free number
USA : 1 866 384 3656
Mexico : 01 800 714 0220
To receive more information about The Reef Playacar and Leading Vacation Club timeshare complaints and how to cancel it, send a WhatsApp to +52 333 239 6589, fill in the form in the contact section or call us at +1 714 277 3662.
Reef Playacar/Leading Vacation Club Complaints
Below, we have a forum where members of The Reef Playacar/Leading Vacation Club share their experiences with the timeshare resort. The staff at Mexican Timeshare Solutions has no influence over the claims, complaints, and comments posted by users.
Its a total scam. We got ours in October of 2012. We were promised that we would see a return on investment as soon as 90 days. It's been almost 12 months and nothing has happened. We have recently received a call from another company saying they have a buyer wanting to purchase the timeshare from us...they are all lined up. For 32k. That's right, getting triple for the investment we got scammed out of. Well...they are a scam too. DONT fall for this. PLEASE...save your money and your time. We are out 12k and have nothing to show for it. When I heard I only had to wire 3,500 to get my sale accomplished and receive 32k...I smelled something fishy. I called a consumer advocacy group for Time Shares and guess what...we almost fell again for the oldest trick in the book. I wish I could sue them. Seriously feel suckered.
I got scammed we haven´t received anything and RMS told us they would not market our weeks i don´t know what to do
I got scammed we haven´t received anything and RMS told us they would not market our weeks i don´t know what to do
we purchased a time share in 2008, we have returned in 2009 and have not since used it, we are now trying to book for next year and have no idea how to get hold of the people, it would be great if they responded to our e mails.
I think it is a scam...I have tried calling the hotel.. Global Distribution Systems Partner who took over our contract when RMS marketing emailed me to let me know they would not be marketing my timeshare weeks...i don't even know how to book my own vaction for these timeshares... i have not been able to talk directly to any agent at Global Distribution Systems Partner ...they will not deal though email...stay away from The Reef and Global Distribution Systems Partner
I purchased this membership in January. And I can assure you this is a fradulant scam. They sale you the membership and tel you that you can get y our money back by marketing your weeks with RMS. Well, RMS is no longer in business. Now its GDS. I have called and called, left messages with Aaron who sold me this membership. I get good response from GDS, but Aaron from the REEF hasnt replied to me in months. I seriously doubt anyone has ever been paid a dime from RMS or GDS. Now we find out that we can't even use our membership at the REEF, they dont even partner with Diamond. If you have time RECEND this soon as possible. It is a scam.
This place is a TRAP. Do not fall for the ‘Vacation Club’ sales pitch. We fell for it and are currently working with our credit card to get our $9000 back. There are a couple suites they say you can stay in for free for 10 weeks a year with the membership. The sales pitch includes a proposal that their marketing partner, Resort Marketing Solutions, will buy back vacation weeks you don’t want. Even though the salesman assured us the weeks would sell within a maximum of 90 days that hasn’t happened --- we get nothing but continued excuses.
I have emailed the Director of Public Relations at the Reef Playacar and email has been ignored. When we attempt I to book our 10 weeks, there is no response from Royal Diamond Resorts or the Reef Playacar! Take our advice and ‘steer clear’!
Email me at [E-mail] if you want to find a way to put these people out of business. POWER IN NUMBERS! Send any ideas that have worked for you! Yeah Team!!!
We recently booked as well. It did sound too good to be true but the sales rep made it seem so logical. Their reasoning was they want to avoid paying tax as a hotel which is like 30% or so. If they are able to rent out from owners instead, they avoid the high tax. We have only got one phone call and one email from GDS which is the the company that is responsible for renting out our two weeks and we were promised yearly income of $4000. We are skeptical now from reading this. Has anyone been sucessful in getting their money back or are happy with them???
Someone mentioned that maybe Profeco can help within the first year. Can you provide more information on that?
Feeling very sick by this all. We were scammed as well. Now a year on we have not received anything and paid a lot. We just received an email from RMS saying they no longer work with the Reef and to stop calling. Is there any legal action we can take to get money back this far along? Feeling so sad.